It was Just a Matter of Time
After hiring a team of top yachting professionals from Italy to head up their Public Relations and Media activities it was only a question of timing before the Dutch builder Heesen opened an office in Italy
The company’s Yacht’s Sales and Marketing Director Fabio Ermetto will manage the new Mediterranean office, strategically located in the port of Viareggio on the coast of Tuscany, some 20 kilometres from Pisa Airport.
He said, “The opening of the Italian office is the first step in our development plan. In the near future we plan to open further Public Relations offices in strategic locations”.
He added, “The Mediterranean Sea is a favourite destination for the majority of our yachts and Viareggio is at the very heart of our business. A location in Via Coppino, the so-called ‘5th Avenue of the yachting industry’, is the right place to meet press, designers and brokers.”
