Marina operators Island Global Yachting have instigated enhancements to its customer loyalty program known as the IGY Anchor Club.
The program continues to reward captains of yachts over 24 metres, but has been redeveloped to further benefit captains that choose to use a company managed marina as a destination.
A point-accruement system allows the member to redeem points for electronics, fine jewellery, home and outdoor gear, travel opportunities, and products and services for vessels.
Captains gain automatic membership when they dock at any company destination or when they register online.
The only program of its kind within the yachting industry, the IGY Anchor Club now has a custom website through which captains may register, browse a seemingly endless catalogue, and keep up with the latest captain and crew events.
The new program will see its official launch at a crew party for held during the Miami International Boat Show, on February 18th.
