Three of Harrod's window displays will feature models and details of a range of superyachts for sale at prices up to £100 million pounds.
The service will feature in-store representation as well as tailored direct marketing aimed at those on the Harrods' customer database.
Yachts on offer range from the €7.5m Ron Holland designed Kestrel 106 built in Turkey to the £100 million 90m Fincantieri project, Mars, from Italy which has exterior styling and interior design from the London based H2 Yacht Design team
Other models on display include a semi-displacement 65m Heesen with an interior design by Bannenberg and Rowell) and the 75m Mogambo, due for delivery in March 2012.
Adrian McCourt, MD at Watkins Superyachts said, "There are a lot of potential charterers and purchasers who don't want to travel to yacht shows and would rather meet with our expert team to discuss potential options without jargon or hard selling. Its like having Monaco at Harrods."
"Once a relationship is made, clients may rest assured that they will be treated with the professional discretion and receive the optimum level service that is the hallmark of the City of London."
For further information contact Adrian McCourt at Watkins Superyachts. Tel: +44 7880 602106. Email adrian.mccourt@watkinssuperyachts.com
