With the belief that professionals working within the yacht charter industry need a magazine of their own, Charter Index already well known for publishing a charter reference tool plan to publish one.
The new editorial content is going to be different from what you see in other magazines. There will be no amateur reports of charter experiences, no marketing-style reviews of yachts, and no news that appeals only to crew. Instead, Charter Index will be the primary business-to-business editorial resource for the charter industry’s key players: Charter Agents and Brokers, Central Agencies, Yacht Management companies and charter yacht Captains. The plan is to address the issues facing the industry, and to provide thought-provoking, informative, and - from time to time - controversial opinions from our industry’s leading figures.
To help achieve the goal, Kim Kavin, the award-winning journalist, has been appointed editor of Charter Index.
In the first edition, Kim dives head-first into current issues such as discounting and booking trends. In future issues, she will turn the spotlight on such things as the confusing nature of charter pricing, the control of central agency database information, and the question of whether charter brokers should be licensed.
The magazine also feature two regular columns. In “Three Views,” Kim will ask one Retail Broker, one Central Agent, and one charter Captain for their opinion on a single question. In the first edition, the question is about the nature of appropriate crew gratuities—a hot topic, to be sure.
The other new regular column is “Web Smarts,” in which Kim will offer information and advice that will be useful to anyone promoting charters online. In the first edition is offered “10 Things You Can Learn With Google Analytics,” a free tool that provides a wealth of data and information for even the most basic websites.
The goal of the publishers is to represent the charter industry fairly and responsibly, as a neutral publisher with no alliances to any particular companies or organisations. They seek the views, thoughts, and ideas for topics form industry insiders that Kim can tackle in future issues. Apparently Kim will be fearless in her coverage, combining her extensive experience with the publishers broad reach.
